Notice: register_sidebar was called incorrectly. No id was set in the arguments array for the "Sidebar 1" sidebar. Defaulting to "sidebar-1". Manually set the id to "sidebar-1" to silence this notice and keep existing sidebar content. Please see Debugging in WordPress for more information. (This message was added in version 4.2.0.) in /var/www/html/piratebrands.com/content/blog/wp-includes/functions.php on line 3792
CNN/Fortune Small Business: Ay, Matey, Pirate’s Booty Hopes Mascot Sells | Press | Pirate Brands, Get Hooked!!

the stars arrr snackin!

CNN/Fortune Small Business: Ay, Matey, Pirate’s Booty Hopes Mascot Sells

View the Full Article at money.cnn.com

(Fortune Small Business Magazine) — According to the pros at Character product mascots succeed when they embody a brand’s inherent conflict. In the case of Robert’s, founded in 1986 by ex-commodities trader Robert Ehrlich, with about $50 million a year in sales, the conflict is snack food that’s fun to eat but is also good for you. (Its healthy ingredients include spinach and kale.) Even the product names’ Veggie Booty, Smart Puffs, and Nude Food combine these traits: healthy food that feels indulgent.


« Go back to the press homepage